Yesterday, I received a Facebook direct message telling me that I was a Jew who should get into the gas chamber. Normally I just block and delete such things, but this one was so flagrant that I felt I had to report it. This morning, I got a message telling me that Facebook had taken action — they sent that user a note reminding him of the Community Standards.
This is more response than I have gotten from the dozens of reports I have sent to Twitter over the years. To be fair, I have seldom been in the mood to write the dissertation they expect me to write, so maybe it’s my own fault. Or maybe the form is a placebo and they set it up to be intimidating on purpose, so that they can blame the reporters for not providing adequate information.
From their perspective, this tepid response makes sense. They get more money if they can show higher user engagement. Right-wing hordes are among the most engaged users of Twitter especially. The same goes with fake news on Facebook — the combination of outrage and in-group formation that fake news stories generate is an engagement gold mine.
We need to admit that right-wing harrassment and conspiracy theories are baked into the business model of social media at this point. And with right-wing political hegemony for the foreseeable future, it will only get worse, because the range of “acceptable opinion” will shift even further to the right. Asking nicely and filling out all the proper paperwork will not change this underlying material reality.
If social media is worth having, then the answer is to build a non-profit alternative to the for-profit sites. Wikipedia could provide a model here. It is not-for-profit, it includes strong self-policing mechanisms, and it is arguably the most trusted and useful site on the entire internet. Wikipedia shows us that a non-profit internet not only can work, but can thrive.