
One of the criticisms of object-oriented ontology which has some currency is the suggestion that it is a form of, or a philosophized alibi for, commodity fetishism. I don’t want to violate the rigid Leninist discipline of AUFS by coming to OOO’s defense here, but I think this criticism is likely to mislead us about commodity fetishism. In fact, object-oriented philosophy might provide a way of analyzing commodity fetishism which we could use to provide a Marxist corrective to the banality of much leftist critique of reification (such as that of Axel Honneth).
The kind of critique I have in mind is one that sees the problem of capitalism as the “spread of the inert,” the way in which the growing concern with inert objects harms human intersubjective relationships . This line of thought tends to lead into a moralizing critique of consumerism in which the problem with capitalism is our over-absorption with consumer goods (with revolution being, presumably, the symbolic violence towards Ikea furniture in Fight Club). Continue reading “Commodity fetishism and object liberation”